Adam Lane Smith and his team of certified attachment coaches provide private coaching, courses, and programs to help people repair insecure attachment. The existing website needed a redesign to make it easier for users to explore services, book sessions, and purchase resources.

My Role

Collaborated with the design team on wireframes and low-fidelity prototypes for the full website.

Took full ownership of the mobile experience, redesigning it from scratch to ensure clarity and usability.

Focused on simplifying navigation, booking flows, and course browsing for a diverse user base.

Process

Conducted usability testing with existing users to identify pain points in the old design.

Designed wireframes and lo-fi prototypes to validate user flows before moving to high-fidelity.

Prioritized ease of booking sessions, browsing programs, and purchasing courses/books.

Paid special attention to mobile view — restructuring pages for quick scanning and minimal friction.

Outcome

Delivered a streamlined and mobile-optimized website that makes booking and purchasing services more intuitive.

Enhanced clarity of offerings: private coaching, repair programs, courses, and books.

Created a stronger foundation for Adam Lane Smith’s digital presence, aligning UX with the mission of accessibility and support.