HEDG is an investment platform designed to make money management accessible for everyone, even with small amounts to start. The client’s vision was to simplify investing through ready-made plans while still offering customization for advanced users.

My Role

I designed the entire mobile experience in Figma within one month — focusing on creating a simple, transparent flow for first-time investors while maintaining flexibility for experienced ones.

Process

Conducted competitor analysis of platforms like Thndr and Azimut.

Created investment flows that included ready-made plans (Conservative, Moderate, Aggressive).

Designed an onboarding survey to recommend suitable plans or allow users to build their own.

Focused on clear UI patterns and simple language to make financial concepts approachable.

Outcome

The result was a user-friendly investment app that lowered the barrier to entry for investing, combining simplicity with personalization.