My Role

Led the UI/UX design for the entire website and mobile experience.

Managed and mentored a small team of design interns, guiding them through research, wireframing, and prototyping tasks.

Defined user flows and oversaw the creation of high-fidelity designs in Figma, ensuring consistency across all touchpoints.

Coordinated with developers to maintain design integrity, responsive behavior, and quality assurance before launch.

Process

Conducted competitor analysis in the athleisure space (ALO Yoga, Gymshark, local brands).

Designed a mobile-first journey focused on discovery → product selection → checkout.

Built a clean UI system with scalable components (product cards, menus, filtering tools).

Ran QA reviews with interns and devs to polish the experience across devices.

Outcome

Delivered a sleek, responsive e-commerce platform that reflects Bunnies’ premium brand identity.

Simplified shopping for the target audience (women practicing yoga & pilates) with clear product info and smooth checkout.

Strengthened brand trust through a professional digital presence — establishing a foundation for Bunnies’ growth in Egypt’s athleisure market.